The Fred Hollows Foundation’s Partnership team is excited to announce the success of our first
Fred Hollows Giving Day, held on
World Sight Day this year.
We know it’s been a tough year and in times like these, it’s important to support the causes we hold dear. Now more than ever The Foundation is looking for ways to collaborate with small to medium businesses in mutually beneficial ways.
We know that customers will choose a business that supports a cause rather than one that doesn’t. In fact 90% of customers said they would switch to a similarly priced product of a brand that has a strong social or environmental commitment. (Cone Communications/Ebiquity Global CSR Study, 2015).
COVER PHOTO: Michael Amendolia (2016)
This World Sight Day, we provided businesses from across Australia with the opportunity to leverage their social impact and show their customers what they care about. The Foundation provided the marketing materials for this, including:
- Email signatures
- Posters
- QR codes to donate
- Social media posts with captions showing your impact
- A Fred Hollows Giving Day Badge to display on the businesses website
- A feature on The Foundation’s corporate partnership website
- A virtual briefing to discuss how these resources can be best used.
This campaign was designed to provide everything that was needed for businesses to promote to their customers straight away.
World Sight Day is a unique marketing opportunity to promote your social responsibility in an authentic way, particularly if your business messaging or strategy already aligns with The Fred Hollows Foundation’s work to restore sight.
For example, if your business has a sight-related product, if you work in the same countries around the world, if you are passionate about ending gender inequity in eye health, or if you have a Reconciliation Action Plan or share a commitment to Aboriginal and Torres Strait Islander health.
Many of the funds raised on the day were matched by The Foundation’s partner,
Corporate Match 2.0, doubling the impact and restoring sight to more people.
The Foundationwas thrilled to have multiple businesses joining us in the campaign this year.
Mirrenesse
Mirrenesse is Australia’s leading makeup and skincare brand. As a cruelty and toxin free company, their pharmacist-formulated products have received over 60+ awards.
Mirenesse believes in empowering women. That is why they have partnered with The Fred Hollows Foundation to ensure that women have an equal right to sight.
On World Sight Day, Mirrenesse launched their 2 for 1 mascara campaign, which supports The Foundation’s
She Sees program. By supporting this work Mirreness will help close the gender gap and unlock the potential of millions of women and girls.
Playground XYZ
PLAYGROUND XYZ use vision to restore sight to people who are needlessly blind. To collect data for PLAYGROUND XYZ’s Attention Intelligence Platform, they developed the Vision Project - an opt-in web browser where they conduct market research. When people use this platform, PLAYGROUND XYZ makes a donation to The Foundation.
This World Sight Day, PLAYGROUND XYZ promoted this generous support on their social media, letting their networks know about the good work they are doing to restore sight.
Accelerated
Accelerated is the first Australian-based expert network consulting business, helping executive leaders to make better strategic decisions faster, by sourcing insights from the world’s best experts. Accelerated started supporting The Fred Hollows Foundation in 2020.
For every expert they interview to generate insights for their clients, they donate $25 to help restore sight to someone with avoidable blindness. Their target is to reach at least 400 people in their first year, and the Fred Hollows Giving Day campaign helped them get closer to this goal.
Mutoh Australia
Mutoh Australia provides eco-solvent, UV LED and sublimation printers and vinyl cutters for professional sign shops, designers and textile printers. Mutoh Australia is passionate about supporting causes that they care about and understand the importance of sight.
That’s why this World Sight Day, Mutoh Australia decided to donate $500 to The Foundation with every XPJ-461-661UF printer sold.
Holy Basil
Holy Basil is a restaurant chain that provides a unique experience, providing both Thai and Lao cuisine. Holy Basil was a part of the Fred Hollows Giving Day by donating 10% of their sales on World Sight Day. They also asked their generous customers to donate on our Community Fundraising website.
The Fred Hollows Foundation has always been passionate about restoring sight in
South East Asia and empowering local people to become eye doctors, nurses and health workers. Through this support, Holy Basil and The Foundation are able to ensure their health system is made of empowered local people.
Dao Chemist
Dao Chemist is a pharmacy based in Western Sydney which has been extremely generous in offering to donate 100% of their sales on World Sight Day to The Fred Hollows Foundation.
In a difficult year, it’s been heart-warming to have the support of small businesses like Dao Chemist which has consistently demonstrated their commitment to the importance of eye health and equal rights to health care by supporting The Foundation.
Mas & Miek Ceramic House
Mas and Miek Ceramic House is a Queensland-based studio for beautiful pottery. Mas and Miek understand the need for eyesight to do daily tasks, particularly in the fine arts industry. That’s why for many years Mas and Miek Ceramic House have supported the work of The Foundation. World Sight Day was a unique opportunity for them to use to further demonstrate their support of our work.
Thank you for all our amazing supporters in the inaugural Fred Hollows Giving Day. We look forward to continuing this campaign into the future, offering the right marketing materials for you to promote your generosity and compassion towards those who are needlessly blind.
If your business would like to be involved in future campaigns like this, please get in touch
via email or register your interest below!